Unilever United We Stand 2024 - Threads Together

Agency worked with Unilever U.S. on its sixth year of United We Stand, an initiative dedicated to helping improve conditions and access to critical services for underserved LGBTQIA+ communities across the US. In 2024, agency continued to support seven partner organisations to continue to create systemic and frontline change for communities in need.

Partnering with consultant Kelly Mantle, we captured a story focused on Indigi-queer communities in Oklahoma, in a short called ‘Threads Together’ in partnership with local organization Freedom Oklahoma.

A ‘Queer Leader Network’ made up of nano to mega creators led to widespread awareness and reposts from the likes of Adore Delano and Jinx Monsoon, delivering 58 social posts and 37M+ in reach - a 14% uplift in reach from the previous year. Social content generated 8.4K+ total engagements and 670K views, totalling over $760K in earned media value across content.

Press coverage achieved 189.5M reach via articles in PEOPLE, Yahoo! Life, The Grio and more.

The campaign won a ‘Best Cause Led Campaign’ award at the Global Influencer Marketing Awards 2024.