LULULEMON - PROUD & PRESENT

RanaVerse provided key messaging, queer cultural direction, and expertise casting for Lululemon’s 2022 PROUD + PRESENT initiative and in their commitment to support Queer communities by recognizing how individual wellbeing is impacted by environment. Lululemon continued their partnership and philanthropy with The Trevor Project. RanaVerse also advised 7 key cities activations that would support local grassroots organizations across North America to provide access and resources for LGBTQ2IA+ youth, today and every day.

Assets included 3 storytelling films and a rapid fire TikTok that show each talent's journey and how their access to wellbeing has been a gateway towards self-acceptance and freedom, and how they are paying it forward within their communities for others seeking joy and abundance.