Unilever United We Stand 2023 - Devoted To The Dream

Agency worked with Unilever U.S. on its fifth year of United We Stand, an initiative dedicated to helping improve conditions and access to critical services for underserved LGBTQIA+ communities across the US. For 2023, agency evolved the work with 5 existing partners and locations as well as introducing 2 new partners and locations to continue to create systemic and frontline change for communities in need.

A Tourmaline film - entitled Devoted To The Dream - spotlighted one of our partner organizations, The Knights & Orchids Society, in a long form piece of content exploring the work of the organization on the ground in Alabama.

The content was amplified via PR and influencers including Kim Chi, Manila Luzon, Shuga Cain, Ts Madison, Jackie Cox and more, reaching 60m in total.