#BOSSTEAM - BOSS x NBA CAPSULE COLLECTION
RV tasked with adding cultural resonance to the BOSS capsule collection partnership with the NBA. Agency developed campaign theme #BOSSteam - exploring the relationship and camaraderie thats exists on and off court. Casting NBA G League forward Isaiah “Zay” Todd, Grammy-nominated rap artist Aminé, jewelry designer Greg Yuna and models Shiloh Meets World & Dreq Mitchell alongside campaign ambassador Draymond Green, three-time NBA All-Star and power forward for the Golden State Warriors. Full 360 campaign/production including directors cut/cut downs, stills, video portraits and TikTok capture. Content usage includes Outdoor, In-Store, Social and Print. The campaign achieved 127 social posts with a reach of 60.5m.
