EQUINOX HOTELS - HIGH PERFORMANCE
Equinox Hotels - Brand Launch
High Performance - Introducing the world to a new luxury travel brand via a visual fashion moment.
Created to lever the brand into the global style mindset.
Utilizing the spirit of Naomi Campbell as High Performance brand muse in collaboration with SHOWstudio, creating a 1 minute visual feast to articulate the Equinox Hotel brand pillars Movement, Nutrition & Regeneration and introduce the world to the new strap-line 'For Those Who Want it All'.
Providing social and global PR content. Moving from the digital to the experiential with a unique social installation at NYFW.
Maximizing PR, digital and social impact over a 2 week launch phase.
NYFW EVENT INSTALLATION