SOULCYCLE PRIDE - ONE FOR ANOTHER

RV created a community bikes partnership with Destination Tomorrow to open up the studio to TGNC communities for Pride. Working with the organization, five influential women from the community were picked to capture the spirit of mind altering fitness that SoulCycle creates - including a mix of activists and existing riders. Campaign shot by RV collaborator Sammy Rawal - assets included a hero film and individual talent cut downs.

Work travelled through into LGBTQ+ ERG groups, rider and instructor comms and across all key SoulCycle channels.