The Vault Launch

For the launch of Johnnie Walker Vault, agency led the creative direction, casting and rollout for a global campaign featuring visionary talents Yoyo Cao, Kelly Wearstler, and Gabriel Moses. Each talent collaborated with Johnnie Walker Master Blender Dr. Emma Walker to create a personalized whisky blend—translating their creative identity into liquid form. This deepened the campaign’s authenticity and tied personal storytelling to the brand’s legacy of craftsmanship.

Each was captured in bespoke photo shoots that reflected their distinct aesthetics across fashion, design, and visual art. Agency produced tailored press materials and dynamic social content, positioning the trio as cultural bridges representing Asia, the US and the UK. The result was a bold, global launch that blended creativity, personal expression, and the spirit of Johnnie Walker.

The agency also supported global PR for the Vault’s next chapter: a collaboration with French couture designer Olivier Rousteing. As the first official cultural partner of the platform, Rousteing co-created Couture Expression, a seasonal, limited-edition whisky collection with Dr. Emma Walker - delivering over 998m in press reach.