UNILEVER UNITED WE STAND 2022
For 2022, agency worked with Unilever U.S. on its fourth year of United We Stand, a long-term, year-round commitment to improve conditions for LGBTQIA+ communities across the nation. Through five partner organizations, programs focused on fighting conversion therapy, HIV decriminalization, youth homelessness, anti-bullying, mental health and wellness services, and nutritional support for the LGBTQI+ community. The program will also work to fight anti-trans legislation across the U.S. given the recent increase in proposed legislation targeting LGBTQI+ communities.
Tourmaline film - entitled Joy is Paramount - brought together organization representatives from last years content, in a celebration of power, joy and abundance.
Content amplified via PR and influencers. 20 Queer Leaders, with a reach of 21.8m including Big Freedia, Sasha Velour, Jackie Cox, Landon Cider, Lady Shug, Latrice Royale and more. PR coverage highlights included Advocate, LGBTQ Nation, The Root, Ad Age.
Agency also produced an internal Perspectives on Pride panel discussion as well as a Disco Pride Celebration for US staff.
