GMC HUMMER EV LAUNCH

As part of the GMC Hummer EV Reveal, RV was engaged to provide a cultural viewpoint to enhance the main campaign. Agency cast a series of creators with leverage in relevant categories for GMC Hummer EV potential consumers. The purpose was to take the design journey of the vehicle and have the story told through different perspectives, to push interest to the reveal moment and then beyond. Agency cast John Geiger (designer), Greg Yuna (jeweler), Kelly Wearstler (interior designer), Don C (designer) and Overland Bound (off road specialists)

First two phases launched in the run up to reveal were introduction and cultural co-sign and then the reveal campaign generated by Leo Burnett.

The first phase of vehicles sold out in 10 minutes.

Phase 3 will see a series of deeper creative collaborations inspired by the Hummer EV.