GAP LOGO REMIX
Gap’s highest-ranking campaign in terms of social engagement & reach.
A 360 campaign inspired by product and heroing the Gap brand values of inclusivity, individuality and optimism.
Gap Logo Remix - celebrating the worlds culture re-mixers. Varied cast of talent helped by SZA, the most nominated Grammy female of 2018 & the year’s most successful producer, Metro Boomin. Metro re-mixed the Thompson Twins track ‘Hold Me Now’ - available for digital download with a music video shot by Tabitha Denholm and Tanisha Scott. Other participants included Awkwafina, Miles Hezier, Connor Franta, Naomi Watanabe and Maya Jama.