THE SEVEN DEADLY SINS OF EDWARD ENNINFUL
SHOT BY NICK KNIGHT
A New York moment crafted to create global hype.
A blank brief to make the Beats Times Square billboard famous globally and hero the brands relationship with fashion.
The Seven Deadly Sins of Edward Enninful - a partnership with stylist and editor Edward Enninful OBE, celebrating his 25 years in fashion with a capsule collection of Beats headphones called the Lux range. 7 Beats, 7 Colors, 7 Sounds, 7 Sins and 8 supermodels (gluttony required 2). A 10-minute narrative film celebrating the link between fashion, sound and color featured Karlie Kloss, Kate Moss, Jourdan Dunn, Naomi Campbell, Mariacarla Boscano, Karen Elson, Lara Stone and Anna Ewers and premiered on the billboard creating an iconic global fashion moment.