SMIRNOFF MIAMI PEACH X CHLOE VS THE WORLD
To launch Smirnoff’s latest flavour innovation, Miami Peach, the agency developed a bold, culturally plugged-in creative strategy centered on the themes of fun, connection and summer spirit.
At the heart of the campaign was a live podcast recording of Chloe Vs The World, hosted by Chloe Burrows who was joined by reality TV favourite Whitney Adebayo. The special episode delivered signature humour and unfiltered conversation, with a high-energy audience that included pop culture names like Danny Beard, Millie Court, and Joe Baggs, bringing the Smirnoff Miami Peach vibe to life in real time. Agency handled the campaign casting, creative, content creation and amplification, generating 31m in social reach in its first week of launching.
In addition, the agency led the press office for the new flavour, securing widespread coverage across top-tier lifestyle and entertainment outlets including Stylist, Fabulous, Metro, Marie Claire, and Evening Standard, resulting in 264m in press reach.
