JOHNNIE WALKER VAULT X OLIVIER ROUSTEING - DROP 2

Our three-pronged approach strategically leveraged earned, paid and social channels to create a cohesive story spike around two key moments: the Johnnie Walker Vault Boutique pop-up at Harrods, and the Olivier Rousteing collaboration celebration at The Chancery Rosewood.

We partnered with Wonderland, Perfect Magazine, Harpers Bazaar, Hypebeast & Hypebae to deliver synchronised storytelling that amplified the desirability of the Johnnie Walker Vault Couture Blend and Couture Flask while driving traffic to the Harrods pop-up. Agency produced elevated photo and video assets leveraged across media partners’ channels to ensure consistent, premium storytelling.

Following the pop-up launch, leading figures in the luxury and fashion space were invited to experience The Johnnie Walker Vault Boutique firsthand with each guest receiving the limited-edition flask, generating organic social engagement and extending visibility across high-value fashion and lifestyle audiences.

Editorially we announced the pop-up to key culture/hype titles and placed interviews with Olivier in luxury press. The campaign culminated in an intimate dinner and celebration at The Chancery Rosewood hosted with Olivier Rousteing, bringing together key cultural tastemakers and talent, including Lady Kitty Spencer, Jourdan Dunn, Paul Forman, Amy Jackson, Marisa Abela, Anson Boon, Pom Klementieff and Neelam Gill and Olivia Buckingham, to reinforce the collaboration’s positioning within the worlds of luxury, fashion, and culture. The campaign delivered 88m in social reach and 167m press reach.