Coach - WE C YOU
For the third year, Coach has worked with the agency to formulate a Pride based campaign involving a capsule collection and continuing philanthropy with Hetrick Martin Institute and new partners GLSEN and Albert Kennedy Trust.
Working with the Coach creative team, agency cast both front and behind camera, co-developed messaging and content style.
“We C You” is a visual project spotlighting the stories of 9 LGBTQ+ folks and a moment where they felt seen. Shot remotely, using GoPro kits sent to each cast member and directed Christelle de Castro. The stories range from fun to heartwarming - but ultimately they all share the power of representation, affirming relationships, and what it means for LGBTQ+ individuals to feel seen. Casting: Kim Petras, Rickey Thompson, Bob The Drag Queen, Matthew “Mazurbate” Mazur, Sinia Braxton, Masami Hosono & Laura Chautin, Nar Rokh, and 3 HMI youth Ochan Ogak, Mia Martinez & Ace Jahdae.
Content placed across social channels, partner channels & press.
