ADIDAS PROUDER BY FAT TONY
Cultural & Community engagement focusing on the LGBTQ+ community.
Working to support curator Fat Tony and adidas on their first foray into Pride - a fusion of star power, creativity and community support. Limited edition Sambas were designed for auction in aid of LGBTQ+ homeless youth charity The Albert Kennedy Trust. Participants included Kate Moss, Elton John, Marc Jacobs, Amanda Lepore, David Beckham, Pharrell, Chapman Brothers & Blondey McCoy. A week long gallery installation and a Pride March with an after party. Over 50 articles generated and seeded.