BAILEYS X EUROVISION - YOU‘RE IN FOR A TREAT
Agency developed the Bailey's ‘You’re In For A Treat’ influencer campaign to invite consumers to celebrate and watch Eurovision with pleasure, fun and deliciousness! The campaign utilised talent & social media influencers from the music and entertainment industry - including Kimberley Walsh, Nicola Roberts, Danny Beard, Joe Baggs, Nathan Ramsay & more.
Pre-show, we ramped up excitement among Eurovision fans by sharing exclusive content related to Eurovision, including behind-the-scenes footage, cocktail making, and treat moments. During the event, the campaign incorporated real-time updates, commentary and reactions to performances, enabling an interactive experience for the audience, maintaining a steady stream of engagement throughout the show. The post-show campaign focused on Choctails content driving visibility of Baileys treats.
The campaign generated 95 social posts with 522k engagements, reinforcing Bailey's as a versatile serve, perfect for multiple occasions.
