UNILEVER - UNITED WE STAND
Unilever Pride Partnership
How to take corporate privilege and integrate sponsorships with true community messaging.
Created to demonstrate accurate understanding of Pride and its meaning to LGBTQ+ people.
Taking the benefits of the platinum sponsorship of World Pride and giving it over to leading grassroots organizations to tell their stories through the lens of different Unilever personal care brands and leading lights in the LGBTQ+ entertainment community. Six vertical pillars created via Axe, Dove, Suave, Shea Moisture, Schmidt’s & Vaseline. Mixture of assets including hero manifesto, six vertical content pillars, internal stakeholder engagement and float in main Pride march.