Gordon's Premium Pink x Maya Jama Halloween Party 2023
Building on Gordon’s Premium Pink’s long-term partnership with TV icon Maya Jama, the agency partnered with Maya on her annual Halloween Party in 2023 to create an ownable IRL moment for the brand by driving visibility of GPP throughout the venue and across the three bar areas within the party; serving up exclusive GPP cocktails alongside the hero serve, the Gordon’s Pink Paloma.
The opportunity was maximised through lifestyle/showbiz press outreach and social amplification via Maya Jama’s channels via tailored content captured during the event. Press coverage achieved over-delivered by 180% of the set KPI.
