Tanqueray No. TEN x Matty Bovan SS24 - “XV”
Agency partnered Tanqueray No. TEN and Matty Bovan to hijack the traditional show Front Row and quite literally send it to the back for a unique, unparalleled experience, bringing together the craft and artisanship that goes into both his collection and show by infusing it with an iconic No. TEN cocktail experience.
No. TEN is enjoyed across many of the world’s best bars and the art and theater of mixology elevated the already exceptional fashion moment. The award-winning gin and multi-award-winning fashion designer, known for his innovation and creativity, threw a full three-course dinner with accompanying Tanqueray No. TEN cocktails for guests including Georgia May Jagger, Serena Rees, Andreas Kronthaler, Harry Lambert & Zandra Rhodes - all in the middle of backstage as models including Ashley Graham, Precious Lee, Cora Corré and Winnie Harlow prepared and presented before taking to the catwalk.
Agency created a film, released on the same night, in which Matty Bovan shared his creative process for his SS24 collection in a short film, titled “XV” showcasing the parallels between Matty’s process of artisanship and the distillation processes of Tanqueray No TEN.
The campaign generated 24 pieces of coverage in titles including Vogue, Tatler, WWD, Independent, 10 Magazine, Evening Standard & Mail Online, with a total reach of 500m.
