UNILEVER UK X SUPERDRUG - UNITED WE STAND 2022

For Unilever UK’s 2022 Pride Campaign, agency worked with award winning director Jess Kohl for a second year to take the campaign we made last year and push it even further. Working with the same incredible and diverse cast from 2021, we brought AJ & Kai, Millie, Martina, Amir & Aamir together in the same space to create a sense of unity and celebration, sparking conversations that bridged the gap between ages, genders and identities to talk about the issues faced as individuals, and as a community.

The content was selected by Channel 4 to bookend Joe Lycett's Big Pride Party on 4, in celebration of the 50th anniversary of Pride in the UK. Agency adapted the creative in 5 second, 10 second and 15 second formats for Channel 4.