UNILEVER & AXE - #IMTHEVOTE
Agency developed a 3 month voter registration and voting plan campaign targeting two key verticals; Gen Z Males and the LGBTQ+ community - working into the Unilever safe & fair voting non-partisan initiative. Working with 501 c3 compliant organizations When We all Vote, VoteRiders & The Hustler’s Guild
Phase 1 - Register to Vote: included bespoke I’m The Vote registration portal, a one stop shop for all registration and volunteering needs & VoteRiders ID clinics/bursary. Activity included: Partnerships with four national Ballroom Houses including Zoom registration balls, Vote ID IG lives, national queer leader network calls to action, education information GIFS, bespoke calls to action created by Axe creators & Bloody Osiris & activation promotion by Axe ambassador NBA player Russell Westbrook.
Phase 2 - Voting Plan: mail in ballot/in person early & on the day - activity included explanations on why your vote matters, House on the ground activation in Atlanta, Philadelphia, Miami, LA & NY, Hustlers Guild voter toolkits, national queer leader network activation, agency friends & family database engagement & Russell Westbrook Voting Plan call to action.