EQUINOX - CATCH THE BEAT

Equinox - Powered by Pride 2020

RV developed a campaign mid-quarantine that was lean but still celebrated Equinox's commitment to its LGBTQ+ community. The campaign, entitled 'Catch the Beat' continues on from the 2019 agency developed campaign, centered around movement and queer communities of color.

Despite the “new normal” of sheltering in place, the LGBTQ+ community always finds a way to remain connected. The film, a “virtual kiki”, centers black queer and trans folks to spotlight their joy and resilience, even during a pandemic. Shot on iPhone & Zoom with styling/props delivered via Amazon.

Hero film with talent specific cutdowns.

Equinox continued their support of House Lives Matter and partnered with Destination Tomorrow to provide direct donations, creating a campaign that is truly for the community by the community.