EQUINOX LIFE’S A BALL
Equinox - Powered by Pride 2019
Taking the core Equinox thought of empowering through movement coupled with issues at the frontline of the LGBTQ+ community.
Using a celebratory/heroic stance as opposed to savior mentality.
360 campaign celebrating trans women of color via the House Ballroom Movement in a partnership with House Lives Matter. Overarching creative led by Equinox in-house team. Multiple assets and executions including hero film with cutdowns, Gifs, bespoke download track, experiential tour to New York, Los Angeles, San Francisco & Miami, internal engagement. Maximizing social reach both contracted and organic.
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