Johnnie Walker Blue Label Umami x Honey Dijon - Earthly Delights
To celebrate the global launch of the limited edition Johnnie Walker Blue Label Elusive Umami, RanaVerse created a campaign that married the world of flavour and sound, using the enigmatic fifth taste, umami, as a source of inspiration. We partnered with Grammy award winning producer & DJ, Honey Dijon to create a new track is inspired by the brand’s latest limited edition release, creating an immersive ‘feast for the senses’. Dijon collaborated with master blender Emma Walker to understand the blending process and tasting notes, converting it into a new work; Earthly Delights.
The campaign launched with an event for influential figures in fashion and music. Guests not only heard the new track 'Earthly Delights' for the first time but they also enjoyed a tasting session with Johnnie Walker ambassador Adam Hussein whilst watching the ‘The Sound of Umami’ short film with Honey Dijon and Master Blender Dr. Emma Walker.
