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Culture, Commerce & Community
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STEVE MADDEN #MYMAXIMAS

RV tasked to improve product awareness for the Maxima Blush Multi Sneaker across the US, specifically in Chicago, Dallas, Houston, Atlanta, Memphis & other emerging shopping markets.

Agency identified & presented influencers representing various race, ethnicities and body types, known for producing content that engaged well with their followers while also showing off their unique style & personalities. Creators supplied with product, relevant commercial links and style guide. Creative guidance provided throughout the process.


Influencers posted to Instagram, IG Stories & TikTok garnering 6M+ impressions with an above average engagement rate of 6% and personalized shopping links saw an above average conversion rate for the brand. #MyMaximas hashtag used across all content, which began to catch on with other fans of the sneaker, generating 5x the amount of tagged content outside the paid influencer scope and achieving 2.3M views of the sneaker across all content.