EQUINOX 2019 - IT’S NOT FITNESS IT’S LIFE
LIFE - A celebration and articulation of the famous strapline moving the Equinox brand into film and fame.
Designed to garner maximum social exposure.
Celebrating the building blocks of life, both physical and elemental (Spirit, Energy, Light, Water, Love) in a 1min 45 sec film created to live episodically socially, digitally and in club coupled with iconic separate stills. A range of new Equinox ambassadors including Ciara, Maria Borges and Jazzelle Zanaughtti. High gloss balanced with social snippet content directed by Isaac Lock. Run across 97 clubs globally with over 1m organic views within the first two weeks and social exposure over 126m.