Bridging the Gap by Edward Enninful
A celebration of American optimism, individuality and diversity played out using the iconic Gap white tee as a canvas.
A global campaign focusing on Gap values across Social, PR, Outdoor, In-store and Digital.
A 45 second short soundtracked to a reworked Boney M 'Sunny' including Alek Wek, Wiz Khalifa, Priyanka Chopra, Casil McArthur, Adwoa Aboah, Christie Brinkley, Yara Shahidi, Jonathan Groff & Fernanda Ly. Supporting mini docs around the theme of diversity created by Madbury Club. 6,000 social posts reached 117m and the short hit 1.5m views within the first week. 110 media placements across key Gap markets.